Dimmable Demetra Reading designer floor lamp - with motion detector and warm white LEDs The Demetra Reading LED floor lamp from Artemide has a functional and minimalist design. Warm white LEDs are installed on the underside of the round head and provide a pleasant and cosy light that creates a comfortable atmosphere in any living space. The brightness can be easily adjusted using the integrated microswitch dimmer. The floor lamp also has a motion detector, which saves money and energy. If you move away from the light and the sensor detects no movement or person for 12 minutes, it switches the light off automatically. As soon as the sensor detects a person again, it switches the light back on automatically. The movable arms and the rotating and swivelling head offer many practical adjustment options and allow the incidence of light to be perfectly adapted to any situation and varied as required. The functional design was created by Japanese industrial designer Naoto Fukasawa and has already won several awards. The designer is a professor at the Integrated Design Department of Tama Art University and has been awarded the title of Royal Designer for Industry (Royal Society of Arts). For Fukasawa, functionality is always at the centre of his designs. Accordingly, his lights combine a wide range of applications with ergonomics, as the lights adjust effortlessly to the needs of the user. Artemide is an Italian designer company for lights. Das was founded in 1960 by Ernesto Gismondi. With 24 subsidiaries and associated companies and a distribution network with 55 single-brand showrooms in the world's most important cities, Artemide is now one of the leading producers of designer lights.